Spoof Ad

Research Log #4

DePauw University student Sarah Eutsler began to research Generation Y her freshman year of college and was immediately intrigued, just as I am. Eutsler states “[i]n the face of a bad economy, Gen Y may be dazed into believing the tales that we’re lazy, cell phone-obsessed, and that we know more about Justin Bieber than politics. But here’s why Gen Y will save the world, even if we don’t find jobs:” split into categories of “[w]e seek out meaningful opportunities”, “[i]t’s all about the cause”, “[w]e’re redefining home” and “[w]e want a life”.  Each of these categories clearly defines Gen Y as a proud and productive generation. I have personally encounter many people in my college career that are not just obsessed cell phone users and abusers we are a generation of meaning we have a lot to give to the world. Not through technology but through what we have learned from the harsh economy. We are the generation that has made it harder to get into colleges and universities. We are the reason colleges and universities are more diverse than before. We are the reason there is so much volunteer work being provided through colleges and universities. We see to do things for others as Eutsler states “[s]ervice opportunities are a priority.”

Eutsler also states “[t]he radio of advertising bureau reports that over half of Millennials feel that their role is to make a positive impact on the world”. This is an indication that Generation Y is a generation to provide meaning to the world. Aside for feeling completely responsible for the future of our horrible economy, we have been the redefining generation in how work is taken up with something that we like to do. We want our lives to be filled with achievements living in this competitive world has taught us we have to build our lives around something meaningful. Through competitive college acceptances it is harder than ever to get into college let alone find a job that is more of a hassle than what its worth. I have come to the conclusion that Generation Y is more than just a generation obsessed with technology. Due to the fact that Generation Y is redefining the way we live our lives by incorporating technology into our everyday routines. I choose this article for my research because it expresses the concern that most members of Generation Y have such as having a career to best fit their personal interests and benefit society. As Generation Y evolves through technology we are using it to benefit our personal interests and for the greater good of the world. We have been very proactive about the green movement taking place. I believe Eutsler provides evidence from other sources in order to allow for an alternative view of the true Generation Y. As a generation we have adapted to the uses and advantages of technology in order to produce a better future for our future generations. Unlike before we have been following traditions all in the while Generation Y is the revolutionary generation, in that we have formed new standards and evolved with the development of technology.  

Eutsler, Sarah. "Gen Y Will save the World, Even If We Don't Have Jobs | USA TODAY College." Untitled Document. 1 Mar. 2011. Web. 30 Mar. 2011. <http://www.usatodayeducate.com/staging/index.php/blog/gen-y-will-save-the-world-even-if-we-dont-have-jobs>.