- Expected Education: High School diploma plus some college
- View of Family: Variety of family usually separated and remarried and sometimes, traditional families.
- Role of Career: Main focus, climbing the “positional” ladder.
- View of Authority: Question authority, respect, honor, new traditions.
- View of Technology: Use it. It is common and is a must have based on social aspects of our time.
- View of Success: work for it, earn it don’t let anyone take it away from you. Based on family value and influences.
-Interactive Style: e-mail, Facebook, cell phones, text messaging and occasional phone calls, video-web chatting.
-Messages That Motivate: “going green”, “just do it”
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